Yorkshire carbon accounting firm Flotilla achieves B Corp status

B Corp certification is aimed at enabling businesses to prove they have the highest standards of social and environmental performance, as well as transparency, and accountability.

Founder and CEO John Rastrick says, “Receiving B Corp certification is an outstanding achievement for everyone here at Flotilla.

“Not only does it honour our commitment to a better future, but it provides a framework for continuous future improvement.

"We believe that a successful business is one that balances profit with purpose. One that induces positive change for its employees, communities and the environment. It’s all about using business as a force for good.”

To achieve the coveted B Corp status, Flotilla went through a rigorous assessment process which examined the impact of company decisions on employees, customers, suppliers, the communities the business serves, and the environment.

The B Corp certification is a global initiative created by B Lab, a not-for-profit organisation that aims to make it easier for companies to have a more positive impact on the planet and its people.

Flotilla joins a group of global companies which includes Patagonia, the Body Shop and Ella’s Kitchen, as well as The Guardian Media Group.

Mr Rastrick added: “The robust process recognises that we are a purpose-driven business, aiming to create benefit for all stakeholders, not just shareholders. It’s a test of a company’s commitment to sustainable practices and ethical principles.

“It challenges you to scrutinise every aspect of your strategy, bringing additional clarity and meaning to your mission.

"While the process is no walk in the park, we think the rewards are well worth the effort.

“The certification by B Lab UK is just part of the recognition of everything we’ve been doing – from developing our proprietary technology, completing company carbon assessments, to improving our sourcing and supporting the communities we serve.”